Security to transition to virtual event in 2021

Australia’s leading Security event, Security Exhibition & Conference, which was scheduled to run at the ICC Sydney from 17-19 November 2021, has moved to a virtual platform with the introduction of Security Virtual 17-18 November 2021.

Security aims to bring together Australia’s entire Security community, connecting exhibitors and visitors from across Australia. Given the current challenges in bringing this community together physically in 2021 and with the situation in Sydney showing no signs of improvement, the team have made the difficult decision to transition the event completely online from 17-18 November, 2021.

“We hope that by delivering a virtual platform, we can continue to drive industry engagement, thought leadership and help our buyers source the products they need to navigate this increasingly transforming world.” said Soren Norgaard, Event Manager.

As Security was originally set to co-locate with Integrate, Australia’s premier AV event, for the first time in 2021, visitors and exhibitors can still expect to have access to products and professionals from across each brand. Attendees will be able to explore exhibitors from both Integrate and Security show floors and connect with manufacturers in real-time via the web portal.

“Going virtual brings with it some great opportunities,” Norgaard continued, “it certainly makes it easier to connect with peers and hear from leading industry experts not just nation-wide, but on a global scale and from the comfort of your own home or office.”

With face-to-face interaction waiting until 2022, attendees will be able to use the online platform to easily and efficiently network. The virtual format allows visitors to remain connected with industry peers by simply reaching out to anyone participating in the event and setting up a meeting via the online ‘Meeting Hub’.

The new virtual event will also include the planned education program across the two days, including the ASIAL Security Conference. This program is an annual industry highlight with already strong demand for tickets prior to this virtual transition. It is anticipated that now, with the program going online and offering a nation-wide platform, that demand for tickets will only increase so be sure to get in quick and secure yours here.

With this virtual announcement also comes a new event format from the Security team, the Security Industry Forum, 23 March 2022, MCEC Goldfields. This unique industry networking opportunity will bring an invite-only buying audience together with selected brands for a day of insight and engagement. Learn more about this new business networking event here.

“We are still dedicated to uniting the industry and facilitating meaningful business conversations safely,” concluded Norgaard, “We hope you can join us virtually and continue to support our industry during these challenging times.” Registrations and conference ticket sales are now open. Register to attend Security Virtual here.

View the ASIAL Security Conference virtual program here.

For all other enquiries, contact the team at [email protected] or call our customer service team at 1300 DIVCOM (1300 348 266)