Insights from the Security Exhibition & Conference 2024: A Cloud-Native Future for ANZ Security

Insights from the Security Exhibition & Conference 2024 by Trent Loebel:

As the CEO of Torus, I recently had the pleasure of attending the Security Exhibition & Conference at ICC Sydney from August 21-23, 2024. This event provided valuable insights into the security industry’s current state and future direction in Australia and New Zealand (ANZ). I want to share my observations and perspectives on this pivotal gathering.

Event Overview

The conference was well-attended by various stakeholders, including manufacturers, security integrators, consultants, and end-user customers with decision-making authority. This broad representation fostered meaningful conversations and connections across the industry.

Key Takeaways

1. Cloud-Native Solutions on the Rise: There’s a growing preference for robust, secure cloud-native solutions. Buyers are becoming more discerning, recognizing the difference between true cloud solutions and traditional server setups rebranded as “cloud.”
2. Interoperability and Scalability: While not as mature as in North America, ANZ enterprises are increasingly seeking scalable, integrated, and interoperable solutions. This trend reflects a desire for future-proof investments that can evolve with changing needs.
3. Operational Efficiency Driving Investments: Facility and security managers are particularly interested in solutions that can deliver operational efficiency improvements with a quick ROI, ideally within 12 months. This tangible value proposition empowers them to make a strong case for finance and procurement teams.
4. Purposeful Attendance: Many attendees came with clear objectives, seeking information and insights to guide their organizations’ modernization efforts in facility management and security solutions.
5. Industry Gathering: The event served as a valuable platform for the security community to unite, facilitating customer and partner meetings, team training, and relationship building.
6. Geopolitical Considerations: There was a noticeable sentiment against products from certain countries due to perceived security risks, highlighting the increasing importance of trust and transparency in the supply chain.

Regional Context

The ANZ market, while smaller than North America, presents unique characteristics. The pace of progress towards cloud adoption and interoperability may be slower, influenced by incumbent players who may not be motivated to accelerate change. However, the clear trend towards more sophisticated, integrated solutions suggests a promising future for innovative companies in this space.

Looking Ahead

As we reflect on the insights gained from this event, it’s clear that the ANZ security industry is at an exciting juncture. The shift towards cloud-native, interoperable solutions presents significant opportunities for companies ready to meet these evolving needs. At Torus, we’re committed to driving this transformation, delivering solutions that meet today’s security challenges and are primed for the future.

The Security Exhibition & Conference 2024 has reaffirmed our belief in the potential of the ANZ market and the importance of continuous innovation in our industry. We look forward to contributing to this dynamic landscape and helping shape the future of security in the region.

Original LinkedIn Article Here.